Tuesday, February 1, 2011

SUNDANCE SHORT: THIS IS NOT A SUIT

SUNDANCE 2011: SHORT FILMS: THIS IS NOT A SUIT.

THIS IS NOT A SUIT is a short film by A. Sauvage is part advertisement part art.  A. Sauvage is a tailor who presents fashion shows at the world's largest arenas, like London Fashion Week.  His clean cut style and classic lines transfers to not only his clothing lines (entitled THIS IS NOT A SUIT), but also to his short film.  



The film explores what it means to be an artist, a designer, and a tastemaker.  Best of all, the film itself is artistic with design aesthetics, and a tastemaker itself.  With it's white background, the suit stands forward as the main character - seconded only by the man who wears it.  The film not only is a character study into the designer himself, but into the idea of what an artist is.  With a smirk and a wink, the short not only manages to advertise his suits (which are classically gorgeous), but it makes a statement about arts and where artists are in our society.  With its dated (yes, dated, but with nostalgia, too) voiceover the film feels like it came out of the 1960s instead of the 21st century.  This gives the film some wit, some charm, and some real class.  With its MAD MEN feel, the film reminds us of the importance of art in our daily lives - including what we wear.  And like the big tent-pole movies, the combination of art and commerce is entangled in this short.  This short is a MUST-SEE.

See it if:
You like design and fashion.
You like quirky, smirking shorts.
You like Mad Men.  
You find the journey and charisma of the artist fascinating. 

BEST OF ALL: See it on You Tube here:

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